ACCCESS i NFORMATION FROM ANYWHERE KnowledgeCall - Access Information From Anywhere
 
 
 
Sales Targeting Service KnowledgeCall Sales Targeting

What does it give me?

Knowledge Call (in association with BETA Model) offers you a very powerful way of defining your target market through a granular analysis of specific business type and employment sizes of businesses. You can identify specific business types from region down to ward level and across both standard industrial classifications (SIC codes) down to 4 digit or yellow pages classifications from 1999 to this year. Once you have identified the target market you can then purchase the contact details for the majority of businesses that you have identified in these reports. The reports include trends over time, survival rates, movements and benchmark reports. The analyses are based on commercially available datasets.

Our analysis is based on individual business records, we do not survey and then aggregate results. Therefore, with any analysis we have the ability to go direct to the source and use this as the basis of contacting businesses. This offers an extremely powerful relationship between analysis and contact.

Example Request?

The information requirement from a Client in the Serviced office sector was for Knowledge Call to source a list of new companies in Merseyside that have begun trading in the last three years, analysed by number of employees to provide a target list. Serviced Office Case Study

Task?

This task was to add value to the marketing campaign by providing a targeted list containing specific contact details with defined information including;

  • Contact name
  • Company Name
  • Company Address
  • Telephone Number
  • Fax Number
  • SIC (Standard Industry Classification)
  • Yellow Pages classification
  • No Employees
  • Turnover (Where applicable)

The contact list was derived from a combined analysis of SIC code assessment and number of employees to provide a specific target. The objective of the Client was to increase occupancy via a direct marketing campaign to contact the targeted companies and offer them either new or upgraded, serviced office accommodation.

Response format?

The information to enable the target market assessment was provided in the form of a report (link to serviced office report) which formed the basis of the contact list. This was provided by e-mail in a word document.

The subsequent contact list was provided under licence in the form of a usable database.

What is it?
What does it cost?
What is the benefit to my business?

 
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