What is the benefit to my business?

The benefit to your business is that you
Save money and
Increase the return on your investment

Based on the client requirement here is a real worked example:

Phase 1: The research identified that there had been 15,350 new businesses and inward relocations in Merseyside in the past three years.

Phase 2: This data was then analysed by Knowledge Call and 7,931 of these were excluded based on the SIC (Standard Industrial Classification) Restriction that was applied (in this case, SIC restriction has been applied to remove any heavy industry and retail as these have been considered irrelevant to this project.)

Phase 3: 6,285 were non-suppressed records (unaffected by the SIC restriction.)

Phase 4: 4,926 of which had less than 20 employees and met the target market criteria.

The final figure of records was priced on the lower 4,926 figure at £1.50 per record as these targets were identified as fitting the key criteria for the clients Marketing campaign.

* typical unqualified list purchase
** Price will vary with volume purchase

The benefit to the client is a tangible cost saving of at least 20% and a much higher potential ROI (an unqualified campaign typically returns between 0.5% and 3%).

Client Response?

“We found the Knowledge Call Sales targeting service ideal for helping to target specific companies that fitted the profile for serviced office requirement. Using the analysis to define the target market has also helped to reduce the overall cost of the direct marketing campaign and increased the prospect of securing new tenants.”

Source: Client Serviced Offices.

What is it?
What does it give me?
What does it cost?